Hi! I'm so glad you're here.
I'm Summer — nurse turned CEO, and co-founder of Full Prac.
Before I ever touched a marketing plan, I spent a decade in healthcare — six of those years as a registered nurse. That job teaches you things no marketing course ever could: patience, precision, and what it actually feels like to sit across from someone who's scared, hopeful, or just trying to get better. It's a perspective that never left me, even after I left the floor.
Burnout eventually pushed me toward something new. I landed a sales role that, without me realizing it at the time, became my crash course in marketing — how to build trust, tell a story, and turn genuine interest into a booked appointment. Something clicked. I finally understood how the two worlds I knew best, healthcare and marketing, were supposed to fit together.
That's where Full Prac was born. I kept meeting incredible clinics — especially cash-pay practices — doing genuinely excellent work for their patients, but quietly losing revenue because marketing wasn't their expertise, and no one was translating it into their language.
Full Prac is an agency built by someone who's actually worked the floor, who speaks HIPAA and clinical language fluently, and who knows firsthand what it takes to earn a patient's trust. My goal has stayed simple ever since: help the practices doing it right get seen by the patients who need them. If that sounds like you, I'd love to talk.
