Full Prac is a nurse-owned healthcare and medical marketing agency in Scottsdale, Arizona. We help med spas, wellness clinics, and dental practices across the Phoenix metro get found on Google and get booked — without contracts or cookie-cutter packages.
Most agencies that take on a Scottsdale med spa or dental practice are learning your industry on your dime. Full Prac was co-founded by Summer, a registered nurse (RN, BSN), so we already understand HIPAA, patient psychology, and the way a cash-pay patient actually researches before they book. That means sharper strategy calls, campaigns that don't get flagged for compliance, and messaging that speaks to how people in Scottsdale and Paradise Valley choose an aesthetic or wellness provider.
We are a full-service healthcare marketing agency: local SEO and Google Business Profile optimization, review and reputation management, Instagram and Facebook management, HIPAA-compliant Meta ads with dedicated landing pages, conversion-focused websites, and automated text and email follow-up. You do not buy a bundle. We run a free Business Health Assessment, diagnose what is actually holding your practice back, and build one monthly plan around only the services you need.
And there is no contract. Cancel anytime. We earn your business every month by filling your schedule — not by locking you into a term.
Ranking on page one for competitive local searches like "med spa Scottsdale," "Botox near me," or "dentist in Old Town Scottsdale" comes down to four things, and most practices are only doing one of them:
Full Prac handles all four, documents your starting numbers, and shows you the movement in a monthly report so "we're working on it" is never the answer you get.
Botox, fillers, laser, microneedling — elective treatments where Scottsdale patients comparison-shop online before booking. We make sure they find you first.
IV therapy, hormone optimization, and weight-loss programs — patients across the Valley searching for results-driven care. We put your practice in front of them.
Functional medicine, longevity, and integrative care — patients research for weeks before calling anyone. We make sure they call you.
Cosmetic dentistry, implants, and veneers — high-value elective procedures where online reputation and search visibility drive bookings.
Every plan is custom. Below is the full menu — your Business Health Assessment decides which pieces your practice actually needs.
Rank in the Scottsdale Map Pack, optimize your Google Business Profile, and build the treatment pages that win procedure-specific searches.
Automated, HIPAA-compliant review requests that keep a steady stream of recent five-star feedback coming in — and professional responses to every one.
Full-service Instagram and Facebook — strategy, content creation, posting 3–5x per week, and daily community engagement.
Facebook and Instagram campaigns with dedicated landing pages built to convert — reviewed for HIPAA compliance so they don't get flagged.
Custom, mobile-first websites that turn visitors into booked appointments — with booking integration, on-page SEO, and ongoing maintenance.
Speed-to-lead texting, missed-call text-back, and multi-touch nurture sequences so no Scottsdale inquiry goes unanswered — day or night.
Full Prac is based in Scottsdale and works with practices throughout the Valley. Local SEO, social, ads, reputation, websites, and automation are delivered the same regardless of your location — only our one-hour on-site photography session is limited to the Phoenix metro.
Not in Arizona? Everything except on-site photography works for practices nationwide.
It depends on what your practice actually needs. We run a free Business Health Assessment first, diagnose the gaps in your Google presence, website, reputation, and social media, then build one custom monthly plan around only those services. There are no fixed packages and no long-term contract.
No. We are based in Scottsdale and work with med spas, wellness clinics, and dental practices throughout the Phoenix metro — Phoenix, Tempe, Mesa, Chandler, Gilbert, Paradise Valley, Cave Creek, Fountain Hills, Peoria, Glendale, and Surprise — as well as practices nationwide. Only our on-site photography session is limited to the Phoenix metro area.
Google Business Profile and review improvements can move your position in the local Map Pack within a few weeks. Competitive organic rankings for terms like "med spa Scottsdale" or "Botox near me" typically take three to six months of consistent local SEO, treatment-page content, and citation work. We document your baseline numbers and report on them monthly.
Yes. We maintain Business Associate Agreements with every client whose patient systems we access, carry cyber liability insurance, and train our team on HIPAA-compliant review responses and social content. Our RN co-founder builds compliance into every campaign rather than bolting it on afterward.
No. Cancel anytime in writing. There is a one-time setup fee for the initial buildout, and monthly payments are non-refundable, but you are never locked into a term. We keep your business by delivering results.
Yes, and it happens often. We audit what your previous agency built, keep what is working, migrate accounts you own, and rebuild the rest. You keep ownership of your Google Business Profile, ad account, and website throughout.
Get a free Business Health Assessment — a diagnostic of your Google presence, website, reputation, social, and booking access, scored out of 100, with a plain-English diagnosis of what's holding you back.
Get Your Free Assessment →